Jakob nielsen quotes about change

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.
-- Jakob Nielsen

#Jobs#Technology#Information

Even the best designers produce successful products only if their designs solve the right problems.

A wonderful interface to the wrong features will fail.
-- Jakob Nielsen

#Successful#Design#Problem

Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another.

Instructions for use of the system should be visible or easily retrievable whenever appropriate.
-- Jakob Nielsen

#Memories#Use#Information

Designers are not users.
-- Jakob Nielsen

#Design#Designer#Users

A bad website is like a grumpy salesperson.
-- Jakob Nielsen

#Design#Grumpy#Website